Colombia
Artículo

Más allá del formato. Una mediateca virtual como propuesta de emprendimiento cultural para creadores emergentes

This article explores the theoretical approaches to the cultureas concept, its links with globalization, and the culturalentrepreneurship development in countries like Colombia.From the cultural entrepreneurship perspective, the definitionsrelated to theoretical propositions to the potential applica...

Descripción completa

Autor Principal: Ríos Cortés, Bibiana Paola; Fundación Universitaria Unipanamericana
Formato: Artículo
Lenguaje: spa
Publicado: Universidad de Medellín 2015
Facultad de Comunicación
Materias:
Acceso en línea: http://revistas.udem.edu.co/index.php/anagramas/article/view/1183
http://hdl.handle.net/11407/1527
Sumario:
This article explores the theoretical approaches to the cultureas concept, its links with globalization, and the culturalentrepreneurship development in countries like Colombia.From the cultural entrepreneurship perspective, the definitionsrelated to theoretical propositions to the potential applicationsbased on the use of media and communication technologiesare considered. A virtual multimedia library is the outcomeof these relationships; the products in the design, advertisingand marketing areas by students is the main supply to builda digital repository, a platform for exposition, spreading andcultural entrepreneurship for emerging artists in the near futurethat also make memory around communication possible to beconstructed.