Colombia
Artículo

Investigación prospectiva sobre las tendencias posibles y las consecuencias probables para la planificación estratégica de marketing en la primera década del nuevo milenio

This paper shows the results of a prospective research over the tendencies that can influence upon the marketing proposals and actions throughout the first decade of the millennium, which tarns out to be especially important, in order for those in charge of the enterprise’s commercial action to carr...

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Autor Principal: Sánchez Guzmán, José Ramón; Universidad Complutense de Madrid
Formato: Artículo
Lenguaje: spa
Publicado: Universidad de Medellín 2015
Facultad de Comunicación
Materias:
Acceso en línea: http://revistas.udem.edu.co/index.php/anagramas/article/view/1245
http://hdl.handle.net/11407/1525
Sumario:
This paper shows the results of a prospective research over the tendencies that can influence upon the marketing proposals and actions throughout the first decade of the millennium, which tarns out to be especially important, in order for those in charge of the enterprise’s commercial action to carry out a strategic planning of their medium term activities. In this paper, the detected possible tendencies, along with the most probable consequences derived from them; are expounded in subject areas, in order to help those who wish to anticipate to what pre-visibly may occur in their field of activity