Comment ne pas etre "pigeonholed"; l'ethos entrepreneurial (Como não ser um pombo engaiolado; o ethos empresarial)
From a discourse analysis perspective, this article addresses a collective ethos that is particularly important in the contemporary world: the "entrepreneurial" ethos that is supposed to animate the most prestigious and dynamic actors of the economy, especially those working in the world o...
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| Tipo de documento: | artigo |
| Estado: | Versão publicada |
| Data de publicação: | 2020 |
| País: | Brasil |
| Recursos: | Universidade Estadual do Sudoeste da Bahia (UESB) |
| Repositório: | Estudos da Língua(gem) |
| Idioma: | francês |
| OAI Identifier: | oai:periodicos.periodicos2.uesb.br:article/7942 |
| Acesso em linha: | https://periodicos2.uesb.br/index.php/estudosdalinguagem/article/view/7942 |
| Access Level: | Acceso aberto |
| Palavra-chave: | Ethos coletivo; “Espírito empresarial”; Incorporação. Collective ethos; "Entrepreneurial spirit"; Incorporation. Ethos collectif; "Entrepreneurial spirit"; Incorporation. |
| Resumo: | From a discourse analysis perspective, this article addresses a collective ethos that is particularly important in the contemporary world: the "entrepreneurial" ethos that is supposed to animate the most prestigious and dynamic actors of the economy, especially those working in the world of start-ups. The presentation is based on the study of three texts (a daily newspaper, an advertisement for a school, a magazine for executives) which are part of the media representation of this ethos and whose target audience belongs to the business world. The analysis is based on the English term "pigeonholed", which characterizes the anti-ethos that the good entrepreneur must reject at all costs. It is based on the prescriptive discourse of management consulting professionals, who shape the discourse shared by all the players in this world. The study leads to a reflection on the affinities between religious and economic discourse with regard to the incorporation of ethos. |
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