Implementing Open Innovation: The Case of Natura, IBM and Siemens
This paper analyses three case firms whose innovation management processes have been consolidated. The companies Natura, IBM (Brazilian Subsidiary) and Siemens (ChemTech/Brazil) were studied with the purpose of analysing the implementation of OI, particularly in terms of: (a) its alignment with exis...
| Autores: | , , , , , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2013 |
| País: | Chile |
| Institución: | CONICYT Chile |
| Repositorio: | SciELO Chile |
| OAI Identifier: | oai:scielo:S0718-27242013000300057 |
| Acceso en línea: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242013000300057 |
| Access Level: | acceso abierto |
| Palabra clave: | innovation processes open innovation implementation of open innovation innovation management |
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oai:scielo:S0718-27242013000300057 |
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Implementing Open Innovation: The Case of Natura, IBM and Siemens Ades,Cely Figlioli,Aline Sbragia,Roberto Porto,Geciane Ary Plonski,Guilherme Celadon,Kleber innovation processes open innovation implementation of open innovation innovation management This paper analyses three case firms whose innovation management processes have been consolidated. The companies Natura, IBM (Brazilian Subsidiary) and Siemens (ChemTech/Brazil) were studied with the purpose of analysing the implementation of OI, particularly in terms of: (a) its alignment with existing corporate strategy; (b) its requirements such as culture, skill and motivation; (c) the strategy and the implementation process; (d) the results achieved (e) the present barriers and enablers. The research is qualitative in nature and employs a descriptive approach. The main results of this study, obtained using a method called 'Collective Subject Speech' , show that the implementation of OI, both structured and non-structured, is mainly challenged by cultural issues. It has been observed that the implementation of OI process is at its embryonic stage in all case firms and that this occurs along with investments in closed innovation, meaning that OI results cannot be explored at this stage of the implementation, as there is a long way to consolidate these practices in the case firms studied. Universidad Alberto Hurtado. Facultad de Economía y Negocios http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242013000300057 |
| title |
Implementing Open Innovation: The Case of Natura, IBM and Siemens |
| spellingShingle |
Implementing Open Innovation: The Case of Natura, IBM and Siemens Ades,Cely innovation processes open innovation implementation of open innovation innovation management |
| title_short |
Implementing Open Innovation: The Case of Natura, IBM and Siemens |
| title_full |
Implementing Open Innovation: The Case of Natura, IBM and Siemens |
| title_fullStr |
Implementing Open Innovation: The Case of Natura, IBM and Siemens |
| title_full_unstemmed |
Implementing Open Innovation: The Case of Natura, IBM and Siemens |
| title_sort |
Implementing Open Innovation: The Case of Natura, IBM and Siemens |
| author |
Ades,Cely |
| author_facet |
Ades,Cely Figlioli,Aline Sbragia,Roberto Porto,Geciane Ary Plonski,Guilherme Celadon,Kleber |
| author_role |
author |
| author2 |
Figlioli,Aline Sbragia,Roberto Porto,Geciane Ary Plonski,Guilherme Celadon,Kleber |
| author2_role |
author author author author author |
| topic |
innovation processes open innovation implementation of open innovation innovation management |
| topic_facet |
innovation processes open innovation implementation of open innovation innovation management |
| description |
This paper analyses three case firms whose innovation management processes have been consolidated. The companies Natura, IBM (Brazilian Subsidiary) and Siemens (ChemTech/Brazil) were studied with the purpose of analysing the implementation of OI, particularly in terms of: (a) its alignment with existing corporate strategy; (b) its requirements such as culture, skill and motivation; (c) the strategy and the implementation process; (d) the results achieved (e) the present barriers and enablers. The research is qualitative in nature and employs a descriptive approach. The main results of this study, obtained using a method called 'Collective Subject Speech' , show that the implementation of OI, both structured and non-structured, is mainly challenged by cultural issues. It has been observed that the implementation of OI process is at its embryonic stage in all case firms and that this occurs along with investments in closed innovation, meaning that OI results cannot be explored at this stage of the implementation, as there is a long way to consolidate these practices in the case firms studied. |
| publishDate |
2013 |
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article |
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publishedVersion |
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http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242013000300057 |
| eu_rights_str_mv |
openAccess |
| publisher |
Universidad Alberto Hurtado. Facultad de Economía y Negocios |
| institution |
CONICYT |
| collection |
SciELO Chile |
| reponame_str |
SciELO Chile |
| instname_str |
CONICYT Chile |
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1878404340047151104 |
| publishDateSort |
2013 |
| author_browse |
Ades,Cely Ary Plonski,Guilherme Celadon,Kleber Figlioli,Aline Porto,Geciane Sbragia,Roberto |
| publisherStr |
Universidad Alberto Hurtado. Facultad de Economía y Negocios |
| score |
6,924472 |