Desarrollo de un Complejo Turístico basado en una Granja Integral Agroecológica
The business plan that contemplates this thesis, aims to determine the feasibility of developing a tourist complex based on integrated agro-ecological farm, located in Cayambe. Tourism is one of the main industries to develop in order to promote the change of the Productive Matrix. The essence of th...
| Autores: | , |
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| Tipo de recurso: | tesis de maestría |
| Estado: | Versión publicada |
| Fecha de publicación: | 2015 |
| País: | Ecuador |
| Institución: | Universidad San Francisco de Quito |
| Repositorio: | Repositorio Universidad San Francisco de Quito |
| Idioma: | español |
| OAI Identifier: | oai:repositorio.usfq.edu.ec:23000/4978 |
| Acceso en línea: | http://repositorio.usfq.edu.ec/handle/23000/4978 |
| Access Level: | acceso abierto |
| Palabra clave: | Empresas turísticas Nuevas empresas Planificación empresarial Dirección y administración Ciencias sociales Administración |
| Sumario: | The business plan that contemplates this thesis, aims to determine the feasibility of developing a tourist complex based on integrated agro-ecological farm, located in Cayambe. Tourism is one of the main industries to develop in order to promote the change of the Productive Matrix. The essence of the project is based on offering a space where people can participate directly and actively in the production process of an agro-ecological farm; thus, living an experience of connection with nature and convey a message of caring for the environment thinking in future generations. The process is completed with an Ecuadorian food restaurant; using the good produce in the farm. It were analyzed internal and external variables that may contribute significantly to conclude the profitability of this business in the long term. Factor studied, beyon others; competition, economic, preferences of domestic tourists. The fundamental strategy of the project is a high segmentation, focusing efforts on attracting customers Quito, mainly in schools and colleges. With the information collected in the market investigation and considering some economic and financial assumptions, the project implementation results are encouraging. Annual net income estimated in: $ 47,508. Operations of the company is estimated to obtain a TIR of 21% and a NPV of $ 57,808, with the yield is higher than the minimum return required can say that the project is viable. |
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