The Value of information in competitive markets: Evidence from small and medium-sized enterprises
We empirically investigate how the performance of small and medium-sized enterprises (SMEs) changes when gaining access to market information. To do so, we evaluate the impact of an information program diffused by a bank among its SME customers. Adopting firms gained access to reports with rich info...
| Autores: | , , |
|---|---|
| Tipo de recurso: | artículo |
| Fecha de publicación: | 2025 |
| País: | España |
| Institución: | Universidad de Navarra |
| Repositorio: | Dadun. Depósito Académico Digital de la Universidad de Navarra |
| Idioma: | inglés |
| OAI Identifier: | oai:dadun.unav.edu:10171/116586 |
| Acceso en línea: | https://hdl.handle.net/10171/116586 |
| Access Level: | acceso embargado |
| Palabra clave: | Small and medium enterprises SMEs Business revenue Target marketing Access to information Consumers Market information |
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The Value of information in competitive markets: Evidence from small and medium-sized enterprises Galdón-Sánchez, J.E. (José E.)|||/items/0d6d295e-066b-4600-acab-fe5e175aa0e5 Gil, R. (Ricard)|||/items/b4e033fc-53ca-49b3-9986-2af37638442d Uriz-Uharte, G. (Guillermo)|||/items/4e846200-a6bd-4085-bd7a-5f6cceca8471 Small and medium enterprises SMEs Business revenue Target marketing Access to information Consumers Market information We empirically investigate how the performance of small and medium-sized enterprises (SMEs) changes when gaining access to market information. To do so, we evaluate the impact of an information program diffused by a bank among its SME customers. Adopting firms gained access to reports with rich information about their own clientele and that of nearby establishments. While we find that adoption is associated with a 4.5% revenue increase, our instrumental variable results indicate that adoption increases revenue by 9%. The main mechanism driving our result is that the new information prompted adopting establishments to target gender-age customer groups underserved before adoption. The University of Chicago Press https://hdl.handle.net/10171/116586 |
| title |
The Value of information in competitive markets: Evidence from small and medium-sized enterprises |
| spellingShingle |
The Value of information in competitive markets: Evidence from small and medium-sized enterprises Galdón-Sánchez, J.E. (José E.)|||/items/0d6d295e-066b-4600-acab-fe5e175aa0e5 Small and medium enterprises SMEs Business revenue Target marketing Access to information Consumers Market information |
| title_short |
The Value of information in competitive markets: Evidence from small and medium-sized enterprises |
| title_full |
The Value of information in competitive markets: Evidence from small and medium-sized enterprises |
| title_fullStr |
The Value of information in competitive markets: Evidence from small and medium-sized enterprises |
| title_full_unstemmed |
The Value of information in competitive markets: Evidence from small and medium-sized enterprises |
| title_sort |
The Value of information in competitive markets: Evidence from small and medium-sized enterprises |
| author |
Galdón-Sánchez, J.E. (José E.)|||/items/0d6d295e-066b-4600-acab-fe5e175aa0e5 |
| author_facet |
Galdón-Sánchez, J.E. (José E.)|||/items/0d6d295e-066b-4600-acab-fe5e175aa0e5 Gil, R. (Ricard)|||/items/b4e033fc-53ca-49b3-9986-2af37638442d Uriz-Uharte, G. (Guillermo)|||/items/4e846200-a6bd-4085-bd7a-5f6cceca8471 |
| author_role |
author |
| author2 |
Gil, R. (Ricard)|||/items/b4e033fc-53ca-49b3-9986-2af37638442d Uriz-Uharte, G. (Guillermo)|||/items/4e846200-a6bd-4085-bd7a-5f6cceca8471 |
| author2_role |
author author |
| topic |
Small and medium enterprises SMEs Business revenue Target marketing Access to information Consumers Market information |
| topic_facet |
Small and medium enterprises SMEs Business revenue Target marketing Access to information Consumers Market information |
| description |
We empirically investigate how the performance of small and medium-sized enterprises (SMEs) changes when gaining access to market information. To do so, we evaluate the impact of an information program diffused by a bank among its SME customers. Adopting firms gained access to reports with rich information about their own clientele and that of nearby establishments. While we find that adoption is associated with a 4.5% revenue increase, our instrumental variable results indicate that adoption increases revenue by 9%. The main mechanism driving our result is that the new information prompted adopting establishments to target gender-age customer groups underserved before adoption. |
| publishDate |
2025 |
| format |
article |
| url |
https://hdl.handle.net/10171/116586 |
| language |
eng |
| eu_rights_str_mv |
embargoedAccess |
| publisher |
The University of Chicago Press |
| institution |
Universidad de Navarra |
| collection |
Dadun. Depósito Académico Digital de la Universidad de Navarra |
| reponame_str |
Dadun. Depósito Académico Digital de la Universidad de Navarra |
| instname_str |
Universidad de Navarra |
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1878440496605429762 |
| publishDateSort |
2025 |
| author_browse |
Galdón-Sánchez, J.E. (José E.)|||/items/0d6d295e-066b-4600-acab-fe5e175aa0e5 Gil, R. (Ricard)|||/items/b4e033fc-53ca-49b3-9986-2af37638442d Uriz-Uharte, G. (Guillermo)|||/items/4e846200-a6bd-4085-bd7a-5f6cceca8471 |
| publisherStr |
The University of Chicago Press |
| score |
6,924472 |