The certification as a strategy for the recovery of the consumer confidence in the veal adquisition

[EN] The objective of the paper is to analyse the effect of the label product presence in the reduction of the health hazard perceived or in the uncertainty associated to a product. The market selected like an example was the fresh beef, because in Europe, in general, and in Spain in particular, has...

Full description

Bibliographic Details
Authors: Barrena, Ramona, Sánchez, Mercedes, Gil, José M., Gracia, Azucena, Rivera, Luis M.
Format: article
Publication Date:2003
Country:España
Institution:Universitat Politècnica de València (UPV)
Repository:RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia
Language:Spanish
OAI Identifier:oai:riunet.upv.es:10251/110367
Online Access:https://riunet.upv.es/handle/10251/110367
Access Level:Open access
Keyword:Comportamiento del consumidor
Modelos de decisión
Etiqueta
Carne de ternera
Seguridad alimentaria
Consumer behaviour
Decision models
Label
Beef
Food safety
id ES_dda2effac427360e3f2be856b32bc14d
oai_identifier_str oai:riunet.upv.es:10251/110367
network_acronym_str ES
network_name_str España
spelling The certification as a strategy for the recovery of the consumer confidence in the veal adquisition La certificación como estrategia para la recuperación de la confianza del consumidor en la adquisición de la carne de ternera Barrena, Ramona Sánchez, Mercedes Gil, José M. Gracia, Azucena Rivera, Luis M. Comportamiento del consumidor Modelos de decisión Etiqueta Carne de ternera Seguridad alimentaria Consumer behaviour Decision models Label Beef Food safety [EN] The objective of the paper is to analyse the effect of the label product presence in the reduction of the health hazard perceived or in the uncertainty associated to a product. The market selected like an example was the fresh beef, because in Europe, in general, and in Spain in particular, has been serious problems related with the food safety. These problems had influenced in the lost confidence of the consumers with important consequences in the supply. We propose a consumer decision model with two steps: 1) to consume more or no, 2) if the consumer decided to increase the consume analyse the factors which affect the quantity to increment; these decisions are considered simultaneous. The results obtained in the three Spanish regions (Comunidad de Aragón, Comunidad Foral de Navarra and Comunidad Valenciana) showed the suitability of the utilisation of the labels in the product to reduce or mitigate the demand effects of these supply complications, specially in the market which major food safety problems. [ES] El objetivo del trabajo se centra en analizar el efecto de la presencia de etiqueta en un producto con el fin de minimizar el riesgo percibido o la incertidumbre asociada al producto. El análisis ha sido realizado tomando como ejemplo la carne fresca de ternera, producto que ha presentado en Europa, en general, y en España, en particular, importantes problemas de salubridad o seguridad alimentaria que han generado una importante pérdida de confianza por parte de los consumidores e, indirectamente, una disminución de su consumo, lo que ha supuesto, a su vez, serias implicaciones sobre la oferta. Teniendo en cuenta el objetivo planteado, se especifica un modelo para analizar la disposición del consumidor a aumentar el consumo de carne de ternera si se le garantiza su salubridad. Se considera que el consumidor realiza una doble decisión: 1) consumir más o no; y 2) una vez que ha decidido incrementar su consumo, determina en qué cantidad, considerándose, adicionalmente, que ambas decisiones se adoptan de forma simultánea. Los resultados obtenidos en tres Comunidades Autónomas españolas (Comunidad de Aragón, Comunidad Foral de Navarra y Comunidad Valenciana) muestran la idoneidad de las etiquetas para mitigar los efectos que sobre la demanda tienen estos problemas surgidos en la oferta, siendo los resultados especialmente relevantes en el mercado que ha presentado mayores problemas de salubridad. https://riunet.upv.es/handle/10251/110367
title The certification as a strategy for the recovery of the consumer confidence in the veal adquisition
spellingShingle The certification as a strategy for the recovery of the consumer confidence in the veal adquisition
Barrena, Ramona
Comportamiento del consumidor
Modelos de decisión
Etiqueta
Carne de ternera
Seguridad alimentaria
Consumer behaviour
Decision models
Label
Beef
Food safety
title_short The certification as a strategy for the recovery of the consumer confidence in the veal adquisition
title_full The certification as a strategy for the recovery of the consumer confidence in the veal adquisition
title_fullStr The certification as a strategy for the recovery of the consumer confidence in the veal adquisition
title_full_unstemmed The certification as a strategy for the recovery of the consumer confidence in the veal adquisition
title_sort The certification as a strategy for the recovery of the consumer confidence in the veal adquisition
author Barrena, Ramona
author_facet Barrena, Ramona
Sánchez, Mercedes
Gil, José M.
Gracia, Azucena
Rivera, Luis M.
author_role author
author2 Sánchez, Mercedes
Gil, José M.
Gracia, Azucena
Rivera, Luis M.
author2_role author
author
author
author
topic Comportamiento del consumidor
Modelos de decisión
Etiqueta
Carne de ternera
Seguridad alimentaria
Consumer behaviour
Decision models
Label
Beef
Food safety
topic_facet Comportamiento del consumidor
Modelos de decisión
Etiqueta
Carne de ternera
Seguridad alimentaria
Consumer behaviour
Decision models
Label
Beef
Food safety
description [EN] The objective of the paper is to analyse the effect of the label product presence in the reduction of the health hazard perceived or in the uncertainty associated to a product. The market selected like an example was the fresh beef, because in Europe, in general, and in Spain in particular, has been serious problems related with the food safety. These problems had influenced in the lost confidence of the consumers with important consequences in the supply. We propose a consumer decision model with two steps: 1) to consume more or no, 2) if the consumer decided to increase the consume analyse the factors which affect the quantity to increment; these decisions are considered simultaneous. The results obtained in the three Spanish regions (Comunidad de Aragón, Comunidad Foral de Navarra and Comunidad Valenciana) showed the suitability of the utilisation of the labels in the product to reduce or mitigate the demand effects of these supply complications, specially in the market which major food safety problems.
publishDate 2003
format article
url https://riunet.upv.es/handle/10251/110367
language spa
eu_rights_str_mv openAccess
institution Universitat Politècnica de València (UPV)
collection RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia
reponame_str RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia
instname_str Universitat Politècnica de València (UPV)
_version_ 1878441711403794433
publishDateSort 2003
author_browse Barrena, Ramona
Gil, José M.
Gracia, Azucena
Rivera, Luis M.
Sánchez, Mercedes
score 6,9303427

Similar Items