Cyberjournalism and participation: taxonomy of interactivity in digital media
Digital media have enhanced the user-media-content relationship. Now the challenge for cyberjournalism is to encourage audience participation and engagement, which is why interactivity is essential. To distinguish between the types of interactivity that can be applied in journalism, we analyzed 23 p...
| Authors: | , , , |
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| Format: | article |
| Status: | Published version |
| Publication Date: | 2022 |
| Country: | México |
| Institution: | UNIVERSIDAD DE GUADALAJARA |
| Repository: | Comunicación y Sociedad |
| Language: | Spanish English |
| OAI Identifier: | oai:comunicacionysociedad.cucsh.udg.mx:article/8192 |
| Online Access: | https://www.comunicacionysociedad.cucsh.udg.mx/index.php/comsoc/article/view/e8192 |
| Access Level: | Open access |
| Keyword: | Cyberjournalism Cybermedia Interactivity Interactivity levels Active participation Ciberperiodismo Cibermedios Interactividad Niveles de interactividad Participación activa Ciberjornalismo Cibermídia Interatividade Níveis de interatividade Participação ativa |
| Summary: | Digital media have enhanced the user-media-content relationship. Now the challenge for cyberjournalism is to encourage audience participation and engagement, which is why interactivity is essential. To distinguish between the types of interactivity that can be applied in journalism, we analyzed 23 publications from the world’s most subscribed cybermedia. We found that the most used types of interactivity are personalization and social. But generative and navigational interactivity, with augmented reality and immersion, are almost non-existent, thus being challenges for the sector. |
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