Persuasive strategies in electoral propaganda. Analysis of the television broadcasts transmitted during Jalisco’s Electoral Campaign in 2015
This research analyzes the persuasive strategies used by the electoral broadcasts of the nine political parties that contended for Guadalajara’s mayor’s office in 2015, as well as those from the independent delegate candidate, Pedro Kumamoto. For this endeavor, Arantxa Capdevila’s methodological pro...
| Authors: | , |
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| Format: | article |
| Status: | Published version |
| Publication Date: | 2017 |
| Country: | México |
| Institution: | UNIVERSIDAD DE GUADALAJARA |
| Repository: | Comunicación y Sociedad |
| Language: | Spanish English |
| OAI Identifier: | oai:comunicacionysociedad.cucsh.udg.mx:article/6153 |
| Online Access: | https://www.comunicacionysociedad.cucsh.udg.mx/index.php/comsoc/article/view/6153 |
| Access Level: | Open access |
| Keyword: | Political communication political propaganda TV spots rhetoric aesthetics Comunicación política propaganda política spot televisivo retórica estética |
| Summary: | This research analyzes the persuasive strategies used by the electoral broadcasts of the nine political parties that contended for Guadalajara’s mayor’s office in 2015, as well as those from the independent delegate candidate, Pedro Kumamoto. For this endeavor, Arantxa Capdevila’s methodological proposal and some contributions from film theory and film aesthetics were recovered, since the article discusses audiovisual products intimately linked to this cinematic tradition. |
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