CAMBIO, INNOVACIÓN Y CREATIVIDAD EN LA GERENCIA PERUANA

The tendencies of the modern management are not only guided to the increment of the individual productivity of the companies, but also to the positioning of them in a competitive market through the innovation, change and creativity. The managers and the modern businessmen should design future scenar...

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Detalhes bibliográficos
Autor: Puell Palacios, Juan
Formato: artículo
Estado:Versión publicada
Fecha de publicación:2007
País:Perú
Recursos:Universidad Nacional Mayor de San Marcos
Repositorio:Revistas - Universidad Nacional Mayor de San Marcos
Idioma:español
OAI Identifier:oai:revistasinvestigacion.unmsm.edu.pe:article/9062
Acesso em linha:https://revistasinvestigacion.unmsm.edu.pe/index.php/administrativas/article/view/9062
Access Level:acceso abierto
Palavra-chave:Innovation
managerial creativity.
Innovación
creatividad gerencial.
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spelling CAMBIO, INNOVACIÓN Y CREATIVIDAD EN LA GERENCIA PERUANA Puell Palacios, Juan Innovation managerial creativity. Innovación creatividad gerencial. The tendencies of the modern management are not only guided to the increment of the individual productivity of the companies, but also to the positioning of them in a competitive market through the innovation, change and creativity. The managers and the modern businessmen should design future scenarios for their organizations, for it is fundamental to bet for the change; that is to say the change should be planned, innovating products or services or creating other completely new ones. The innovation is the new paradigm of the efficient and effective organizations, and the managers should have in consideration that the innovation can be of several types: radical, incremental, original, adapted, technological, of market, of products and/or services, of process, to modulate or architectural. According to the nature of the company it should be studied meticulous and prioritarily what innovation type it requires to grow in the market and to conquer to the competition. The traditional and routine companies that don´t change or innovate their products or service, will remain out of the market and competition. Las tendencias de la gerencia moderna no solamente se orientan al incremento de la productividad individual de las empresas, sino también al posicionamiento de las mismas en un mercado competitivo a través de la innovación, el cambio y la creatividad. Los gerentes y los empresarios modernos deben diseñar escenarios futuros para sus organizaciones, para ello es fundamental apostar por el cambio; es decir el cambio debe planificarse, innovando productos o servicios o creando otros totalmente nuevos. La innovación es el nuevo paradigma de las organizaciones eficientes y efectivas, y los gerentes deben tener en consideración que la innovación puede ser de varios tipos: radical, incremental, original, adaptada, tecnológica, de mercado, de productos y/o servicios, de proceso, modular o arquitectónica. De acuerdo a la naturaleza de la empresa se debe estudiar minuciosa y prioritariamente qué tipo de innovación requiere para crecer en el mercado y vencer a la competencia. Las empresas tradicionales y rutinarias que no cambian ni innovan sus productos o servicios quedan marginadas frente a las fuerzas destructoras de la competencia. Universidad Nacional Mayor de San Marcos, Facultad de Ciencias Administrativas https://revistasinvestigacion.unmsm.edu.pe/index.php/administrativas/article/view/9062 10.15381/gtm.v10i20.9062
title CAMBIO, INNOVACIÓN Y CREATIVIDAD EN LA GERENCIA PERUANA
spellingShingle CAMBIO, INNOVACIÓN Y CREATIVIDAD EN LA GERENCIA PERUANA
Puell Palacios, Juan
Innovation
managerial creativity.
Innovación
creatividad gerencial.
title_short CAMBIO, INNOVACIÓN Y CREATIVIDAD EN LA GERENCIA PERUANA
title_full CAMBIO, INNOVACIÓN Y CREATIVIDAD EN LA GERENCIA PERUANA
title_fullStr CAMBIO, INNOVACIÓN Y CREATIVIDAD EN LA GERENCIA PERUANA
title_full_unstemmed CAMBIO, INNOVACIÓN Y CREATIVIDAD EN LA GERENCIA PERUANA
title_sort CAMBIO, INNOVACIÓN Y CREATIVIDAD EN LA GERENCIA PERUANA
author Puell Palacios, Juan
author_facet Puell Palacios, Juan
author_role author
topic Innovation
managerial creativity.
Innovación
creatividad gerencial.
topic_facet Innovation
managerial creativity.
Innovación
creatividad gerencial.
description The tendencies of the modern management are not only guided to the increment of the individual productivity of the companies, but also to the positioning of them in a competitive market through the innovation, change and creativity. The managers and the modern businessmen should design future scenarios for their organizations, for it is fundamental to bet for the change; that is to say the change should be planned, innovating products or services or creating other completely new ones. The innovation is the new paradigm of the efficient and effective organizations, and the managers should have in consideration that the innovation can be of several types: radical, incremental, original, adapted, technological, of market, of products and/or services, of process, to modulate or architectural. According to the nature of the company it should be studied meticulous and prioritarily what innovation type it requires to grow in the market and to conquer to the competition. The traditional and routine companies that don´t change or innovate their products or service, will remain out of the market and competition.
publishDate 2007
format article
status_str publishedVersion
url https://revistasinvestigacion.unmsm.edu.pe/index.php/administrativas/article/view/9062
identifier_str_mv 10.15381/gtm.v10i20.9062
language spa
eu_rights_str_mv openAccess
publisher Universidad Nacional Mayor de San Marcos, Facultad de Ciencias Administrativas
institution UNMSM
collection Revistas - Universidad Nacional Mayor de San Marcos
reponame_str Revistas - Universidad Nacional Mayor de San Marcos
instname_str Universidad Nacional Mayor de San Marcos
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publishDateSort 2007
author_browse Puell Palacios, Juan
publisherStr Universidad Nacional Mayor de San Marcos, Facultad de Ciencias Administrativas
score 6,8972664

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